Kelly Sue DeConnick, the Captain Marvel writer, outlined the first year of her newly launched Marvel Comics title to Hero Complex, but admitted that it was not certain that the series would continue that long.
“I feel incredibly presumptuous saying the first year,” she said. “That’s thinking wildly optimistically in the current environment.
“The reality of the market right now is that for the numbers that these books sell, ongoing titles get cancelled sometimes before they ever come out,” DeConnick continued. “That’s just a fact.
“The way that our industry is structured, it’s all based on the orders. The customer is not the reader, the customer is the store because these books are not returnable.
“So, they have sales figures on the books before the books ever hit the racks – and then they make projections based on that. So if you do not hit the ground running, you don’t have the time that you used to have to gain traction.”
DeConnick admitted that her star Carol Danvers “should be an A-lister” but is “kind of on the border right now”.
“This is not me not believing in myself, or me not believing in Carol, this is just the reality of the business,” she said.
“By no means is this book a no-brainer. So far we’re out of the gate running and we’ve done better than what was expected. I have said from the beginning if we get 12 issues, I will consider this a huge win.”