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MarvelNOW!: Thinking outside the box for new advertising campaign

November 13th, 2012 by Christopher Williams Comments


The folks at Marvel are coming up with new ways to the spread word for their new initiative, MarvelNOW! According to a recent press release, new radio spots will soon be hitting the airwaves. Considering the fact that they can’t show any of the artwork on the radio, this is quite the interesting move. Only time will tell how this new advertising campaign will translate to sales. Here’s what Marvel has to say about the new advertising campaign.

Turn up those dials because Marvel NOW! is hitting the airwaves as Marvel Entertainment is pleased to announce nationwide radio advertising in support of the blockbuster new launches hitting throughout this year and next! Exciting new radio spots for Uncanny Avengers, Deadpool, Fantastic Four, All-New X-Men, Indestructible Hulk, Thor: God of Thunder, Captain America and more will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.

“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” explained David Gabriel, SVP Sales, Marvel Entertainment.  “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men to Superior Spider-Man.”

With Marvel’s continued commitment to reaching fans new and lapsed, this Marvel NOW! will be sure to reach more fans than ever before!

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Christopher is self-billed as the World's Coolest Nerd (meaning he wears glasses and is clumsy, but he never earned good marks in school). He loves all things Star Wars and superhero related such as comics, books, cartoons and movies. He's a husband and father who somehow manages to keep up with his pastimes since his day job mainly consists of sitting around a store with not much to do. He's very outspoken and wants to share his opinions with the world, or at least his fellow nerds. You can follow him on Twitter @AUDone44.

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