Darkhorizons have revealed that James Bond will drink Heinneken in the new movie Skyfall. In at least one scene he’ll skip his trademark shaken-not-stirred martini for a beer. Oh dear.
Darkhorizons add: though the brand has had a 15-year partnership with the 007 franchise dating back to 1997’s “Tomorrow Never Dies”, this marks the most prominent case of product integration of the two brands thus far.
In even more horrifying news, Daniel Craig will also appear in a globally run Heineken ad directed by the movie’s helmer Sam Mendes, and Bond images will appear on packaging of the beer.
We have all had to put up with a disgusting amount of product placement in the recent Bond movies – cough, cough, Sony, cough – but this could be the most bizarre yet…