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James Bond Skyfall product placement news. Oh dear, oh dear…

April 3rd, 2012 by Marc Comments

Darkhorizons have revealed that James Bond will drink Heinneken in the new movie Skyfall. In at least one scene he’ll skip his trademark shaken-not-stirred martini for a beer. Oh dear.

Darkhorizons add: though the brand has had a 15-year partnership with the 007 franchise dating back to 1997’s “Tomorrow Never Dies”, this marks the most prominent case of product integration of the two brands thus far.

In even more horrifying news, Daniel Craig will also appear in a globally run Heineken ad directed by the movie’s helmer Sam Mendes, and Bond images will appear on packaging of the beer.

We have all had to put up with a disgusting amount of product placement in the recent Bond movies – cough, cough, Sony, cough – but this could be the most bizarre yet…

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Marc is a self-confessed nerd. Ever since seeing Star Wars for the first time around 1979 he’s been an unapologetic fan of the Wars and still believes, with Clone Wars and now Underworld, we are yet to see the best Star Wars. He’s a dad of two who now doesn’t have the time (or money) to collect the amount of toys, comics, movies and books he once did, much to the relief of his long-suffering wife. In the real world he’s a graphic designer. He started Following the Nerd because he was tired of searching a million sites every day for all the best news that he loves and decided to create one place where you can go to get the whole lot. Secretly he longs to be sitting in the cockpit of his YT-1300 Corellian Transport ship with his co-pilot Chewie, roaming the universe, waiting for his next big adventure, but feels just at home watching cartoons with his kids….