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Marvel heroes go pink in cancer fight

June 26th, 2012 by bash 1 Comment

Marvel Entertainment goes pink this Autumn, launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with all new covers on select titles and educational material on Marvel.com.

Throughout the month of October, the world’s most popular super heroes—Iron Man, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops.

Additionally, all Marvel super hero comics will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.

“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc.

“We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce– this risk of this disease by utilizing our comics and online presence.”

The following comic books, on-sale in October, will feature special Susan G. Komen variant covers: Avengers #31, Captain America #18, Captain Marvel #5, Fantastic Four #611, Invincible Iron Man #526, Mighty Thor #21, Uncanny X-Men #20, and Wolverine #315.

Stay tuned to Marvel.com for more news on this initiative from Marvel Entertainment.

Hi all. I'm Bash, I'm 33, and I became a nerd when I first saw Star Wars as a child. Although I've watched hundreds of movies, read dozens of books and played numerous computer games since, nothing has come close to seeing George Lucas' epic for the very first time. At Following the Nerd, I'm Marc's right hand man and can be heard every Thursday trying to be funny on our radio show. I hope you all like the site and come back often.

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