It looks like the Hulk could be heading back to the big screen following the success of The Avengers.
Marvel’s Paul Glitter, speaking to Forbes.com, said executives have been “pleasantly surprised by the phenomenal response” to this green superhero, and expect this fan affinity to further strengthen in the coming weeks.
“His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” he added.
If Hulk’s successful turnaround continues, Gitter says Marvel “will spin him off to a stand-alone program next year,” supported by a big budget franchise movie in 2015.