Denzel Washington’s new movie Flight looks like a cracking bit of film-making, but it seems not everyone in enthused…
Budweiser and Stolichnaya has asked to have their brands ‘blurred’ in the movie. Considering the movie, which opens in the UK on February 1st, is already in cinemas, this is unlikely to happen and calls back memories of the Tyson tatto debacle in the Hang Over where later copies, home releases etc had to be digitally altered.
The movie, directed by Robert Zemeckis, features Denzel Washington as a pilot who manages to save a plane full of people in a miraculous manouveur, only to be prosecuted later because he was drunk at the time. Despite the trailer’s appearance (below) it’s a hard-hitting and unflinching depiction of alcoholism. A little too hard-hitting it seems.
“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” vice president of Budweiser Robert McCarthy told Reuters, “It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner.”
The makers of Stolichnaya vodka said: “As the importer of Stoli to the United States, we were dismayed by the choice of Paramount to include Stoli in the recent film Flight,” said a spokesperson for parent company William Grant & Sons, “Considering the subject matter of the film ‘Flight’, it is certainly not a project in which we would have willingly participated. The inclusion directly contradicts… our commitment to responsible marketing.
“Accordingly, we ask Paramount to remove any reference to the Stolichnaya brand, including the brand logo, from this film and all subsequent adaptations.”
However, Paramount is not obliged to remove the labels due to rules over fair usage.