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Female Gamers: On the rise

November 30th, 2012 by Marc Comments


Gaming nerds rejoice! Your wildest dreams have come true — women are a growing market in the video game industry. According to the USA Today, more than 60 percent of female gamers play social multiplayer games, compared with just 52 percent of men. This stat represents a rare category in which women outnumber men in the gaming world, and gaming developers are adjusting quickly to the trend. Gaming devices, including Wikipad’s new tablet, are being skewed toward women, and it could lead to a tectonic shift in gaming.

Not Just Social

Men used to dominate traditional PC and console gaming — as of 2002, men made up 72 percent of video game players, according to the USA Today article. Today, women make up 47 percent of PC and console gamers. Along with social games such as “Draw Something” and “Words With Friends,” women have made their mark on “Halo” and “Call of Duty.” Nowadays, it wouldn’t be shocking to find women on searching for a top-rated social-gambling game that seemingly only men used to play.

Lady Luck

Women making their presence felt in the traditional gaming section isn’t the only surprising trend. According to USA Today, many casino games are seeing an increase in revenue from females.

“You would think ‘Texas Hold ‘Em’ would skew male,” Big Fish Games CEO, Paul Thelen, told USA Today. “But we are seeing 65 percent of the revenue coming from females.”

Casino game developers are aggressively pursuing the social surge. This year, according to, social gambling is expected to generate $1.6 billion, and that number is expected to jump by nearly a billion dollars by 2015. If this trend continues, women will become an even bigger part of the industry, which could lead to game developers tweaking their content toward women even more.

Making a Difference

Along with changing the gaming demographics, women have expanded the opportunity for virtual reality to do real-world good. The Children’s Partnership released a report outlining opportunity to support charity efforts through gaming companies. With a strong female presence, it’s no wonder charity advocates are looking to social gaming for support. Women are more likely than men to make charitable donations and purchase virtual goods in social games, according to The Huffington Post.

This isn’t a brand-new initiative. Social gamers raised $4 Million for Haiti relief by purchasing virtual goods from Zynga games, according to the The Huffington Post. But the prospect of more gamers, particularly women, contributing to positive causes represents an exciting integration of charity and entertainment.

Overcoming Hatred

Undeniably, women are gaming at a record rate, but that doesn’t mean gaining traction in the virtual world has been a walk in the park. A report highlighted the verbal abuse online gaming arenas such as Xbox live inflict on women. The violent nature of many games, along with a trash-talking culture, may contribute to this verbal assault, but don’t expect it to curb women’s enthusiasm for these online games.

Steven Cole

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Marc is a self-confessed nerd. Ever since seeing Star Wars for the first time around 1979 he’s been an unapologetic fan of the Wars and still believes, with Clone Wars and now Underworld, we are yet to see the best Star Wars. He’s a dad of two who now doesn’t have the time (or money) to collect the amount of toys, comics, movies and books he once did, much to the relief of his long-suffering wife. In the real world he’s a graphic designer. He started Following the Nerd because he was tired of searching a million sites every day for all the best news that he loves and decided to create one place where you can go to get the whole lot. Secretly he longs to be sitting in the cockpit of his YT-1300 Corellian Transport ship with his co-pilot Chewie, roaming the universe, waiting for his next big adventure, but feels just at home watching cartoons with his kids….

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