Marvel Announces All-New Marvel AR App at SXSW Interactive
New York, NY—March 12th, 2014— This year at SXSW Interactive, Marvel announced an exciting update and upgrade to the Marvel AR App, powered by Aurasma. The revolutionary Marvel AR app joins the All-New Marvel NOW! initiative with a new look and new features and the best Marvel comics experience for fans! The upgraded Marvel AR app delivers better performance than ever before and stellar new AR content for upcoming Marvel titles such as video recaps, character bios, creator commentaries and more available through your iOS or Android device!
John Cerilli, VP, Content & Programming Digital Media says, “After two years and nearly 1,500 executions, Marvel AR is taking a giant leap forward. It’s better functioning, faster playing and is going to set a whole new standard of how we read and interact with our print comics!”
Marvel’s new AR App will now features an editable HTML splash screen that will let users know what’s new in the app each week. Marvel has also updated the app for speed and usability, so now it will take less time for the app and exciting new AR executions to load for users!
Marvel’s new AR App will continue to provide more of the in-depth, behind the scenes features you love, from exclusive interviews to 3D animation, and increased regular content across books, such as the returning series “Marvel Science” and videos straight from the creators.
Marvel Comics is, once again, building a reading experience that takes you beyond the written page and into a truly immersive experience that you can be excited to call YOUR UNIVERSE!
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