Beyond The Trailer: How Do Film Companies Market Films In The Modern Age?

Movie trailers are still a central feature in a film company’s marketing strategy. In the modern era, though, trailers are just one of several features to promote new releases. 

The biggest and best movie companies, along with independent labels, can now use a wide range of tools to build excitement. Whether you’re a consumer or a business owner looking to take some tips from the industry, here are five ideas you need to know.

#1. Using The Stars

Whether it’s Hollywood or not, production companies pay big money to their stars. Naturally, then, they want to get value for money by getting the actors to promote the movie before and after its release. Ryan Reynolds’ hint that Deadpool will be in MCU is a great example. Not least because it underlines the fact that it’s possible to get fans talking about franchises before anything has even been confirmed. When coupled with general appearances on podcasts or at conferencing events, the weight of an actor’s words is clear.

#2. Video Games

For the major franchises like DC, Marvel, et al. the movies are just a part of the brand. Releasing a new video game or mobile App game will start the rumour mill. Meanwhile, many franchises will release a game that ties in with the new instalment of the movies. In addition to videogames, toys and board games may be released along with other merchandise. Aside from creating additional revenue streams, it is a move that will lead to more interest in the film.

#3. Leave A Sense Of Mystery

The idea that less is more is often seen in the film industry. Finding the right balance between creating intrigue without giving too much away is crucial. Companies may use simple countdown posters with the date of a film’s release rather than any visual giveaways. They can also make QR code elements to be added to posters or magazine ads. Users can then scan this to start a process of self-discovery. The added engagement will only make them more excited for the release.

#4. Press Coverage

Press coverage has always played an important role in marketing movies. The editorial content can provide something more insightful than a poster or a trailer. However, it’s not just about getting newspaper columns or coverage on major media websites. In today’s climate, partnering with social influencers can be equally important. They are the cultural voices of a modern generation. Their recommendations carry a lot of weight with their target demographics. It should not be overlooked.

#5. PPC Content

The days of sending out marketing materials to universal audiences are a thing of the past. Digital tech tracks the habits of consumers and will present them with the most relevant content. As such, many film companies find that investing in PPC adverts and similar data-driven ideas work far better. The content can point them towards the trailer and media coverage, showing how different elements link. From a perspective of reaching the right people in a cost-effective way, this has become a popular choice.

With more films released than ever before, only those that are backed by strong marketing campaigns will thrive. As viewers, the excitement has never been greater.