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Hasbro confirms G.I. Joe reboot

April 4th, 2017 by Marc Comments

Paramount Pictures and Hasbro are set to reboot the G.I. Joe franchise.

The news comes after years of developing a third movie following Rise of Cobra and Retaliation.

Hasbro’s Chief Content Officer Stephen Davis recently chatted with IGN about the property, confirming that it remains very much a part of their plans, and promising “a different kind of G.I. Joe” when it does return to the big screen.

The world has changed, and I think you’re going to see G.I. Joe changing with it,” said Davis. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters. We hope to create a head snap. It’s a different kind of [G.I.] Joe — one that still resonates with Joe fans but brings in an uninitiated audience and expands the audience internationally and domestically.”

G.I. Joe: The Rise of Cobra was released in 2009 and grossed $302.5 million in the US, while its 2013 sequel G.I. Joe: Retaliation fared marginally better with $375.7 million.

Source: IGN

Marc is a self-confessed nerd. Ever since seeing Star Wars for the first time around 1979 he’s been an unapologetic fan of the Wars and still believes, with Clone Wars and now Underworld, we are yet to see the best Star Wars. He’s a dad of two who now doesn’t have the time (or money) to collect the amount of toys, comics, movies and books he once did, much to the relief of his long-suffering wife. In the real world he’s a graphic designer. He started Following the Nerd because he was tired of searching a million sites every day for all the best news that he loves and decided to create one place where you can go to get the whole lot. Secretly he longs to be sitting in the cockpit of his YT-1300 Corellian Transport ship with his co-pilot Chewie, roaming the universe, waiting for his next big adventure, but feels just at home watching cartoons with his kids….