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Batman V Superman the victim of a ‘paid smear campaign’ says expert PLUS: new clip, Jimmy Kimmel BvS sketch & 3 new TV Spots

February 29th, 2016 by Matt Gault Comments

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There’s nothing worse than merciless internet trolls (thankfully we don’t have too many in our following and we thank you for that) and a group of Twitter spammers appear to have launched a scathing smear campaign on Batman v Superman: Dawn of Justice.

A post on Reddit uncovered the campaign, with one commenter – claiming to be a social media marketing specialist – explaining it is likely to be a paid campaign. A number of accounts can be found tweeting a negative message about the upcoming DC film. Many of them read “Batman v Superman will be a two hour tracking shot of every DC character crying in the rain.”

Most of the accounts broadcasting the message seem to feature young women as their profile pictures, and a number of them tweet non-English-language tweets, except with the exception being the Batman v Superman message, write Squareeyed.

The message is linked to a popular criticism of 2013’s Man of Steel, which was derided by some for being completely dour in tone compared to more light-hearted superhero films. It’s not the first piece of news to come out garnering negative buzz about the film, with a report surfacing a couple of weeks back suggesting that Warner Bros. had seen the film and were worried about how audiences would respond to it.

It hasn’t been an easy ride for Batman v Superman’s marketing campaign in the last few months, with one of its trailers being heavily criticised for ‘showing too much,’ including what seemed to be the final scene depicting The Dark Knight and the Man of Steel together, alongside Gal Gadot’s Wonder Woman, in the face of the villainous Doomsday.

Batman v Superman: Dawn of Justice will be released on March 25.

Superman lays it on Batman in this new clip:


Batman v Superman Jimmy Kimmel Oscars clip by BatmanNewsCom

Check out this fun Jimmy Kimmel sketch:

Oh and here’s a featurette from Turkish Airlines and Zack Snyder

Annnnd three new TV Spots (5, 6 & 7) in which Superman must learn what it’s like to be a man

Let us know your thoughts below, @NerdFollowing on Twitter or on Facebook

Matt Gault is a sports writer and film fanatic. He is a fully-qualified journalist and has worked for BBCNI, Sunday Life and has been published on The Guardian's website. He interns at REDNI, sub-editing for the Belfast Telegraph. He studied at Queen's University pretending to like history and literature and then University of Ulster Coleraine, where he slacked off enormously for a year and somehow got away with it. He also enjoys Captain Morgans, The Sopranos, Led Zeppelin and Hunter S. Thompson which makes him a remarkably uninteresting person.

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