Streaming giant Netflix is changing the nature of film distribution after it recently acquired the rights to the highly anticipated, Weinstein Company produced, Crouching Tiger, Hidden Dragon sequel.
The film – titled, Crouching Tiger, Hidden Dragon: The Green Legend, which is currently being filmed in New Zealand – will be released simultaneously on both Netflix and in select global IMAX theatres on August 28th, 2015. The follow-up stars Michelle Yeoh and Donnie Yen and is being helmed by Yuen Wo-Ping.
Netflix are planning to release several films on the multi-platform format, with premieres debuting globally on IMAX the same day they are released on the SVOD service.
In a press statement, Netflix CCO Ted Sarandos says:
“Fans will have unprecedented choice in how they enjoy an amazing and memorable film that combines intense action and incredible beauty. We are honored to be working with Harvey Weinstein and a world-class team of creators to bring this epic story to people all over the world and to partner with IMAX, a brand that represents the highest quality of immersive entertainment, in the distribution of this film.”