So, you may recall a couple of weeks back Sony and Netflix reached an agreement that Netflix would get the first refusal on all movies once their theatrical release was up.
It essentially meant that, in the current streaming wars, Sony decided not to go down the road of a new service but rather got into bed with Netflix.
This would, we believed, have put the Marvel movies – Spider-man, Venom, Morbius and any others down the line – in there too.
But it seems we were wrong as Marvel and Sony have just signed a deal that will send all their Marvel properties to Disney+.
The wide-ranging deal, which runs through Sony’s 2026 theatrical slate, also calls for Sony titles to run across Disney’s array of streaming and linear platforms, making it unprecedented in scope as it covers Disney Plus, Hulu, FX Networks, ABC, Disney Channels and Freeform. It also includes a significant number of library titles that will be spread among various outlets.
The agreement comes on the heels of Sony’s output deal with Netflix for titles in the lucrative post-theatrical release Pay 1 window. The Disney deal covers subsequent TV windows, meaning that the titles will land on Netflix first, about nine months after the start of a film’s theatrical run. Disney is scooping up for multiple platforms the windows previously reserved for ad-supported cable and broadcast airings of movies. The Netflix and Disney deals also run for the same license term.
This is a shrewd and very profitable deal for Sony which means that, between Disney and Netflix, their movies will be making a lot of money once they leave cinemas.
It also means that whatever Sony/Marvel content is on Netflix will eventually make its way to Disney+.
It’s clear that Disney/Marvel want all the Marvel content under one roof or, well, streamer… they’ll just have to wait until the home release window closes and Netflix are done with them. So don’t hold your breath on this; it’s coming but it’ll take a while.
Keith Le Goy, president of worldwide distribution and networks for Sony Pictures Entertainment, said: “This groundbreaking agreement reconfirms the unique and enduring value of our movies to film lovers and the platforms and networks that serve them.
“We are thrilled to team up with Disney on delivering our titles to their viewers and subscribers. This agreement cements a key piece of our film distribution strategy, which is to maximize the value of each of our films, by making them available to consumers across all windows with a wide range of key partners.”
Source: Variety
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