In the perfect example of just how money-driven blockbuster film making can be, Paramount are getting sued by a Chinese business for not placing their company’s logo in Transformers: Age of Extinction.
If you’ve seen the fourth instalment of the franchise, you’ll know that Age of Extinction’s bloated run time is absolutely rammed full of product placement, so it wouldn’t have hurt to fit one more in, would it?
The state-backed travel company Wulong Karst Tourism are the ones behind the $27 million lawsuit, and are claiming that Paramount and their Chinese co-producer China Movie Channel failed to live up to their end of the product placement agreement.
Apparently the company paid the ridiculous amount of $750,000 to get a logo reading “China Wulong” in Chinese characters into the movie. That number will seem like nothing should Paramount and CMC have to pay up.
To make the story even more bizarre, Paramount attempted to make up for the logo’s absence by reportedly having Michael Bay shoot a commercial for Wulong Karst Tourism, as well as leaving the sets and props from the movie behind. The company, needless to say, did not accept these substitutes.
The best way to sum up just how full of product placement the film is, give the Honest Trailer for Age of Extinction a watch:
That is just a ridiculously silly amount of product placement.