My Little Pony: Friendship is Magic fast became the best-selling comic in IDW’s history and last year the title reached a monumental milestone of selling over one million copies at retail. To celebrate the occasion, IDW and Hasbro collaborated on a very special promotion. In an unprecedented move, an extremely rare variant cover by fan-favorite Sara Richard of issue #12 of My Little Pony: Friendship is Magic was made, so rare it was limited to ONE copy total!
IDW and Hasbro are proud to announce that they are joining with Heritage Auctions, the largest collectibles auctioneer and third largest auction house in the world, to auction both the one-of-a-kind issue and the original artwork by Richard, at Heritage’s Signature Auction, this August 7th. Proceeds of the auction will benefit Give Kids The World, a non-profit organization that provides children from around the world with life-threatening illnesses and their families a memorable and cost-free visit to Central Florida attractions.
“One of the central tenants of My Little Pony: Friendship is Magic, is that when friends work together, virtually anything can be accomplished,” said Michael Kelly, Hasbro’s Director of Global Publishing. “With this exciting event we are able to put that message into action on behalf of a truly wonderful organization. Sara’s art just exudes joy, which is appropriate given how much happiness we expect it to bring.”
“We’re thrilled to be able to do something this special with such a unique comic book,” said IDW President Greg Goldstein. “Hasbro is of course one of our most valued relationships. Heritage Auctions is the best in the business, and Give Kids The World is just a great organization with a fabulous mission. I can’t imagine a better way for us to celebrate the continuing success of My Little Pony.”
MY LITTLE PONY is an evergreen lifestyle brand that continues to be a worldwide perennial favorite. The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States and can be seen globally in over 180 territories.
“Richard’s My Little Pony comic book is a feel-good addition to our August 7th auction, and we feel honored to work with IDW and Hasbro,” said Jim Halperin, Co-Founder of Heritage. “Relationships like this allow Heritage Auctions to help support worthy charities like Give Kids The World.”
The one-of-a-kind variant issue #12 of My Little Pony: Friendship is Magic will be on view at Heritage Auctions booth at Comic-Con International: San Diego