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SDCC 2013: The LEGO Movie – Comic-Con poster, building sets, video game, and tie-in merch announced!

July 17th, 2013 by Edwin Torres Jr Comments

Warner Bros. Pictures has just debuted a special Comic-Con exclusive poster for their upcoming The LEGO Movie! But that’s not all, as expected LEGO will be developing a video game around the movie, several building sets, and other merchandise for it as well.

“The film, the first-ever full length theatrical LEGO movie, follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.”

Chris Pratt stars as the voice of Emmet. Will Ferrell stars as the voice of his primary adversary, President Business, ashrewd, controlling CEO who has a hard time balancing world domination with his own life, with Liam Neeson voices the president’s powerful henchman, known as Bad Cop, who is relentless in his pursuit of Emmet.

Starring as Emmet’s companions are Morgan Freeman, as Vitruvius, an old mystic; Elizabeth Banks, as tough-as-nails Lucy, who mistakes Emmet for the savior of the world and guides him on his quest; Will Arnett, as the Batman, a LEGO minifigure with whom Lucy shares a history, Nick Offerman as a rough, swaggering pirate obsessed with revenge on President Business, and Alison Brie as a sweet member of the team with a secret.

Directors Phil Lord & Christopher Miller (21 Jump Street) also wrote the screenplay.

The LEGO movie opens in theaters February 7, 2014.

The LEGO Group also announced today that it will produce a collection of movie-inspired building sets celebrating the brand’s premiere as a theatrical film. The company has recruited an impressive roster of global partners to a broad, multi-category licensing program to support the much anticipated animated adventure film from Warner Bros. Pictures and Village Roadshow Pictures. Directed by Phil Lord and Christopher Miller and produced by Dan Lin and Roy Lee, “THE LEGO® MOVIE” is rapidly building buzz following its first released trailer and assembles on the big screen starting in February 2014.  

“The LEGO brand has been a vehicle for creative storytelling around the world for decades, so it’s no surprise that there is such growing enthusiasm for the first LEGO theatrical film,” said Jill Wilfert, vice president licensing and entertainment for The LEGO Group. “We are thrilled to collaborate with our valued partners to build a varied and compelling portfolio of products through which fans of all ages can celebrate this LEGO brand milestone.”

Building Sets:

Inspired by pivotal scenes in the film and starring key LEGO minifigure characters, a collection of 17 LEGO building sets will deliver all of the “THE LEGO MOVIE” action to the playroom. Fans will delight in highly detailed and functional vehicles and structures that reflect the creative versatility of the movie’s many LEGO themed backdrops, such as City, Wild West, and Space. Comic-Con International attendees in San Diego, California will see the first “THE LEGO MOVIE” building set unveiled at the LEGO booth (#2829) on Saturday, July 20.

Additionally, the company’s line of collectible LEGO Minifigures will receive its first Hollywood makeover with a series inspired by “THE LEGO MOVIE” cast of 16 new and “new-again” LEGO characters.

Video game:

In related news, Warner Bros. Interactive Entertainment today announced that the chart-topping and award-winning LEGO videogames franchise from TT Games will include an epic gaming experience based on the film across all major console and handheld gaming systems. With more than 90 playable characters inspired by the film and 15 exciting levels, kids will be able to build an adventure like never before.

Movie-Inspired Merchandise:

A roster of global licensees covering several categories will immerse filmgoers in the world of “THE LEGO MOVIE.” Perennial publishing partners Scholastic, Penguin, Ameet and DK Publishing will offer a range of readers, sticker books, activity books and movie guides. Apparel partners include T-shirts from Mad Engine, Isaac Morris, Kabooki, TV Mania and Casco Blu, hoodies from TV Mania, pajamas from SGIApparel, TV Mania and Kabooki and undergarments from Handcraft Mfg. and Kabooki. Carry Gear and Grown Up will offer bags, including backpacks and cinch bags. Clic Time is producing clocks and buildable watches. MZB Imagination and Funtastic are creating an array of stationery items including notebooks, journals, folders, pens, pencils and pencil cases, erasers, rulers and luggage/bag tags. Functional key lights featuring movie characters are being produced by IQ HK. Storage partner ROOM Copenhagen is producing a lunchbox, lunch set, drinking bottle and storage and sorting boxes.

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Born and raised in NY, a self titled Nerd Jedi. He met his destiny at 5, with the snap-hiss of Luke's lightsaber in Star Wars. He's never looked back. He wields dual lightsabers, called Common Sense and Humor, and uses them in pursuit of all things Nerd. A husband and father, he still finds time for comics, video games, movies, and shows. You can follow his blog at or his Twitter @ed_pool

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