We all wondered why Mulan was pulled from Disney’s upcoming theatrical release schedule (here)… and now we know what’s happening.
Disney have given a report on what has been happening them during the current pandemic and it’s good news and bad news for the corporation.
It seems that Disney+ has 60.5 million subscribers and that is likely why they have decided to release Mulan on the streaming service… but don’t think you’re subscription price will cover, Oh, no, this is Disney, remember.
CEO Bob Chapek said Mulan will be on the service on a “premiere access” basis on September 4th for $29.99.
The movie will also be released in theatres in areas where the service isn’t available.
“We’re looking at ‘Mulan’ as a one-off, as opposed to saying there’s some new business windowing model that we’re looking at,” he said.
He also said the movie’s release is a “fairly large stimulus” for new consumers to sign up.
However, on the down side, the Disney Parks attendance numbers has dropped 55% to just over $1.7bn while product sales in the parks was down 85% to just over $1bn. Media networks segment revenue slipped 2% to $6.6 billion.
In the company’s fiscal third-quarter earnings, total revenue plummeted 40% to $11.7 billion and diluted per-share earnings sank 94% to 8 cents.
So good news and bad for Disney, but it seems that they’ll be looking at home streaming as the future – as if they weren’t already.
Will you be paying $30 for Mulan – presumably here in the UK it’ll be between £25-30? I want to hear your thoughts, gang.
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