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Get ready to have your heart broken once again by the senseless death of one of pop culture’s most iconic heroes.
Yes, Transformers: The Movie, is returning to cinemas for its 40th anniversary, in an attempt to destroy the hopes and dreams of children everywhere and possibly to make more money than it did first time around, when it bombed at the box office. Dubbed The Apology Tour – for killing Optimus Prime – you’ll get the chance to re-live that moment that has haunted your dreams for four decades between September 17th and 21st of this year in glorious 4K.
Alyse D’Antuono, Hasbro’s vp, global brand & franchise strategy, action brands (say that five times fast), said of the re-release: “For decades, Transformers fans have carried this film with them, which is a testament to its storytelling and lasting cultural impact.
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“Bringing it back to theaters is an opportunity for longtime fans to relive it together, and for new audiences to experience a defining chapter of Transformers history.”
While all this is true, it’s hard not to think of the fact that the reason Prime and all the other Autobots and Decepticons – seriously, if you’ve never seen it, they really clean house – were killed off was so they could sell a whole new line of good guys and bad guys meaning that (and we all know this is what it was along with many of the 1980s’ best cartoon shows) we’re now considering paying to see a movie we’ve seen before that was nothing but a glorified toy commercial. Wonder if people will write letters again? If it got people writing again, it might be worth it.
Who am I kidding? I’m absolutely going to see this on the biggest screen possible.
Will you be going? Thoughts? I know you have them and I wanna hear ’em all.
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Source: Deadline


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