Well, if you want to get someone’s attention, there’s two things that will almost certainly do the trick… The Rock and every single billboard in Times Square.
DC got both.
During the week, to finally reveal the release date of Black Adam, DC/Warner Bros too all the screens in the iconic Times Square (at the cost of some serious coin) for the few seconds it took to flast Black Adam’s lightning strike logo and tell the world “The hierarchy of power in the DC Universe is about to change” and then the date.
It’s a spectacular bit of marketing and it’s got us even more excited to see Shazam!’s arch-nemesis come to the DC universe.
Now, if we can just get that clarification on Henry Cavill’s Superman appearing, that would be enough to send us to bed happy.
Black Adam will be released in theaters on July 29, 2022.
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