Coming on the heels of their Rebirth initiative which will commence with the release of DC Universe: Rebirth Special issue on May 25th, DC Comics have announced their new company logo.
With Rebirth, DC hope to return to telling stories that comic embrace classic DC continuity and storytelling which many fans lamented was missing with the New52 reboot in 2011, without rebooting the work of the last 5 years. The new logo is a reflection of that with it paying homage to the old typographic logos the company has used in its 80 year history publishing.
DC’s chief creative officer Geoff Johns who is also writing the aforementioned Rebirth special and spearheading the campaign said in a statement that the decision is rooted in a desire to honour the company’s past.
“To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow.”
To me, personally, I was one of the fans who adored the DC Universe because of its use of continuity and disliked how the New52 stripped most of that 80 year history away to appeal to new readers so I’m very excited about what I’m hearing.
Again I was never a fan of the so called ‘peel’ logo which was adopted by the company in 2012 and always preferred the ‘bullet’ logo used from 1974-2005 so I give the new logo a huge thumbs up. What do you think? Let us know in the comments!
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