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RYAN’S RANT: Paddy goes off on one about… modern movie trailers

March 31st, 2013 by Paddy Comments

WHAT’S the point of going to see a film these days when you can just see it all in the trailer? Does anyone remember when trailers would just give you enough of a glimpse of a film to tease you and get you in the mood to watch it?

Nowadays a big blockbuster has to have at least two to three trailers each lasting, coincidentally, two to three minutes. During this time there’s a fair chance that the film’s major action sequences will be shown everywhere months before the film is anywhere near a cinema. The trailer for Star Trek Into Darkness is a case in point. Did we really need to see the Enterprise crashing into the sea?

Now when that scene plays in the film we will have no element of surprise and that’s not to mention we’ve already seen the Enterprise emerging from the sea in another trailer. I wonder will those two events be linked at all?

Avengers Assemble was another film to fall into the trap. By the time the film rolled into cinemas I had watched all the key scenes in the end battle because it had been shown everywhere for months on end.

The scene with Hulk catching Iron Man in mid air should have been a jaw dropping experience on a par with the Star Destroyer at the start of A New Hope instead we’d seen it hundreds of times already.

Two trailers from films from my youth, yes, they had trailers even back then, sum up to me exactly how a trailer should be done. Superman: The Movie and Jurassic Park. In Richard Donner’s film the camera was zooming through the clouds at break neck speed when the Superman logo appeared on the screen followed by the famous slogan:”You’ll believe a man can fly.”Simple but brilliant. Spielberg’s Jurassic Park was teased with a scene of scientists in a lab, zooming in on an insect in amber, the famous logo appeared on screen and we heard a T-Rex roar in the background. Spielberg. Dinosaurs. What more could you possibly need?

Now just don’t get me started on previews showing the first 10 minutes of the film.

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Paddy Ryan, like Buck Rogers, is a man out of time. He's a loose cannon haunted by his past who, when he's not making painful attempts at humour, is busy watching as many geeky films and TV shows as possible. An avid reader, he has vowed one day to start that novel he's been talking about for years. Born in the late 70s, he's an 80s kid at heart who sees nothing wrong with spending hours upon hours watching season three of Robin Of Sherwood. Jason Connery wasn't that bad you know! He's got a million ideas for comic books but thankfully doesn't know anyone with the time to draw them and call his bluff on that one! The Empire Strikes Back is his favourite film, Doctor Who is his TV show of choice and when it comes to books ... well that's a whole other story! I'm Paddy Ryan and you're not...

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