A couple of months ago, we had absolutely no knowledge of a Cloverfield sequel, but 10 Cloverfield Lane may be a dark horse for thriller of the year. J.J. Abrams has repeatedly asserted that it’s not a direct sequel to the original found-footage film, Cloverfield, but the two certainly share a lot of spiritual similarities.
10 Cloverfield Lane has embarked on the same viral marketing campaign which proved so successful for the 2008 feature. Now, this new IMAX poster includes some clever easter eggs, including a design which begs a longer, second look.
Slashfilm (via Squareeyed) debuted the new IMAX poster. At first glance, you might notice the Bad Robot mascot hidden to the left side of the house, while the name “Megan” can clearly be seen etched in the mailbox — Megan is the daughter of the character played by John Goodman.
Ape Meets Girl says this about his poster: “There are some obvious ones, like in the grass, and anyone who is following the Alternate Reality Game will be familiar with the name that appears in the post. As for the others, there are nods to the film, subtle nods, that really just appear to be part of the mailbox and the background, but once you’ve seen the film, you’ll realise their relevance. Some of them I added myself, but others were Dan’s idea, in particular he was keen to incorporate The Totally Rad Show into the image somewhere.”
The synopsis reads as a woman (Mary Elizabeth Winstead) discovers the horrifying truth about the outside world while living in an underground shelter with two men (John Goodman, John Gallagher Jr.). What is that horrifying truth? That’s the beauty of the mystery. We’re really excited about this one!
10 Cloverfield Lane hits cinemas on March 11.