One thing that everyone has been talking about is the lack of Spider-man in any Captain America: Civil War promotional material.
And, to be honest, we love it that way… we’re looking forward to going in to this movie with no idea what to expect from your friendly neighbourhood Spider-man.
However, it seems that this was not a deliberate marketing straegy but rather a legal necessity.
Speaking to Collider (full video below), the Russo brothers revealed why we’ve seen nothing of Tom Holland as the webslinger, saying it was because of Sony.
When Sony gave the character back to Marvel, they had a part in the contract forbidding his being used in promo/advertising material: “Part of the reasons of what was so secretive was that the deals were always lagging slightly behind how we were using the character” said the directors.
“We were always in danger of upsetting the deal—there were still sensitive issues going on between the two studios that they needed to agree on. When we were casting Tom Holland, when we were screen-testing him for the movie there was a whole very involved kind of process that was under the radar and secretive, because of the fact that it was still a sensitive business issue.
“The reason why we still won’t talk about [the costume] is that Marvel and Sony still have to work out what uses they have for the character, on a promotional level, on a commercial level. There’s still complications as far as that goes that involves business deals.”
Well, we love that it worked out this way… it’s nice in this modern cinematic age, to be surprised in the cinema. Let’s hope Civil War can deliver that.
Watch the full thing below:
Marc
Marc is a self-confessed nerd. Ever since seeing Star Wars for the first time around 1979 he’s been an unapologetic fan of the Wars and still believes, with Clone Wars and now Underworld, we are yet to see the best Star Wars. He’s a dad of two who now doesn’t have the time (or money) to collect the amount of toys, comics, movies and books he once did, much to the relief of his long-suffering wife. In the real world he’s a graphic designer. He started Following the Nerd because he was tired of searching a million sites every day for all the best news that he loves and decided to create one place where you can go to get the whole lot. Secretly he longs to be sitting in the cockpit of his YT-1300 Corellian Transport ship with his co-pilot Chewie, roaming the universe, waiting for his next big adventure, but feels just at home watching cartoons with his kids….
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