One thing that everyone has been talking about is the lack of Spider-man in any Captain America: Civil War promotional material.
And, to be honest, we love it that way… we’re looking forward to going in to this movie with no idea what to expect from your friendly neighbourhood Spider-man.
However, it seems that this was not a deliberate marketing straegy but rather a legal necessity.
Speaking to Collider (full video below), the Russo brothers revealed why we’ve seen nothing of Tom Holland as the webslinger, saying it was because of Sony.
When Sony gave the character back to Marvel, they had a part in the contract forbidding his being used in promo/advertising material: “Part of the reasons of what was so secretive was that the deals were always lagging slightly behind how we were using the character” said the directors.
“We were always in danger of upsetting the deal—there were still sensitive issues going on between the two studios that they needed to agree on. When we were casting Tom Holland, when we were screen-testing him for the movie there was a whole very involved kind of process that was under the radar and secretive, because of the fact that it was still a sensitive business issue.
“The reason why we still won’t talk about [the costume] is that Marvel and Sony still have to work out what uses they have for the character, on a promotional level, on a commercial level. There’s still complications as far as that goes that involves business deals.”
Well, we love that it worked out this way… it’s nice in this modern cinematic age, to be surprised in the cinema. Let’s hope Civil War can deliver that.
Watch the full thing below: