You know how the 4th of May is now classed as Star Wars Day? Because, y’know, “May the 4th be with you”?
Well, Fox is desperate to get in on this with some of its other properties. Now, the studio has decided that 26th of April will be Alien Day. Because the eggs in the first two movies are found on a planetoid called LV-426, and under the American system 26 April is written 4/26… Yes, we know it’s bloody tenuous, but bear with us on this!
Anyhoo, with Nike releasing the self-lacing Air Mag basketball boots last year to tie in with both the 30th anniversary of Back to the Future and the date Marty McFly was supposed to arrive in The Future, it seems that Reebok are also desperate for some geek clod. To tie in with this year’s 30th anniversary of James Cameron’s Aliens, they are making available authentic replicas of the “alien-stomper” high-top basketball boots worn by Ripley in the movie. The trainers were originally available very briefly when the movie came out in 1986, but will go on general sale next month along with the similar mid-tops worn by Bishop.
So, what do you think? Great opportunity for memorabilia purchasing or cynical corporate cash-in? I know where I fall on that one…
Reebok Alien Stompers will be available on 26 April at Reebok.com.
Source: Screen Crush