Mixi, inc., a social mobile service and mobile game developer based in Tokyo, has launched a new video marketing campaign for it’s chart-topping mobile game, Monster Strike, featuring Brooklyn Nine Nine star Andy Samberg.
The video features Samberg coaching a locker room filled with computer generated 3D versions of key creatures from Monster Strike created by award-winning Tippett Studio. The new video campaign is hitting Facebook and other social channels now.
“Mobile gaming has become less and less social, isolating individual players from the people around them and focusing all of their attention onto a tiny screen with the exclusion of the people around them,” said Hiroki Morita, President of mixi, inc. “Monster Strike is designed to bring groups of people together in a fun, social setting, which is reflected in our campaign that sees Andy Samberg encouraging people to actually engage and play in the same space.”
Monster Strike is the biggest mobile game in Japan, dominating the charts on both iTunes and the Google Play stores since 2014. A unique game that combines action elements, role-playing game leveling and monster collecting with unique “Pull and Fling” controls, Monster Strike revolves around bouncing into other monsters to activate explosive and powerful bump combos. Players collect and raise a stable of powerful monsters, which are then taken on battles that culminate in encounters with powerful boss monsters. Supporting up to four players in a quest, Monster Strike is designed as a social experience with friends gathered together in the same space. To date, Monster Strike has been downloaded more than 30 million times.